The vast majority of promoters have a very simple aim. To bring as many customers into a venue with little regard to the profitability of the event from the venue’s perspective or without considering the health and safety and licensing implications.

We, however, consider all aspects of the event, from creating a brand new concept or a new take on an existing promotion, the popularity of which is starting to deteriorate, through to health and safety risk assessments, security planning, staffing, creative as well as cost-effective promotion. The end result being the implementation of a mind blowing concept which is profitable for both the venue and promoter alike.

Furthermore, we look at the third party/indirect implications of promotions and activities to avoid negative effects. For example, all our events are assessed for their social responsibility standing. The 2003 Licensing Act says all venues have to show they are promoting the four main objectives of the Act as part of their responsibility to their premises licence. We ensure this is achieved and there are no negative consequences from our activities when we leave.

By drawing on all the skill sets and experiences within our management team, we can ensure that all our events go the extra mile and enhance the venues brand as well as our own.